Do you use web coupons? Be aware that your privacy is at stake.
Many Americans take advantage of web coupons to save money at their favorite stores. What they don’t know is that the websites producing the coupons track a good amount of data from the person using the coupon.
“When someone joins a fan club, the user’s Facebook ID becomes visible to the merchandiser. We take that and embed it in a bar code or promotion code.”
“The coupons can, in some cases, be tracked not just to an anonymous shopper but to an identifiable person: a retailer could know that Amy Smith printed a 15 percent-off coupon after searching for appliance discounts at Ebates.com on Friday at 1:30 p.m. and redeemed it later that afternoon at the store.”
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